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FPC Updates

Four Platinum sponsors back London Produce Show & Conference

30 May 2014

The London Produce Show & Conference has announced its four Platinum sponsors for its inaugural event next week presented by FPC and Produce Business magazine.

The four major sponsors are New Covent Garden Market, Prophet, Sun World and CH Robinson/Robinson Fresh.

Jim Prevor, Perishable Pundit and editor-in-chief of Produce Business said: “Both the Covent Garden Market Authority and the wholesalers themselves signed on quickly to support the event by hosting the Opening Cocktail Reception on Wednesday night. This was a substantial financial commitment by the Covent Garden Market Authority, but it is more than a matter of money. When you come on Wednesday night and you see the traders welcoming you to their home town, you will realize that this is not just an event in London or in Great Britain; it is an event of London, of Great Britain.”

Trail-blazing IT solutions company Prophet is also one of the inaugural Plantinum sponsors of the new event and is backing the London Produce Show & Conference Thought Leader breakfast panel next Thursday morning 5 June. Prevor said: “By the nature of its business, Prophet reaches into companies of all sorts — in the UK, in South Africa, in America…So for Prophet to assess our plans and view them as playing a role in advancing the industry sent a message, a message reinforced by Mark Peachey’s personal reputation in the trade and Prophet’s history of supporting new initiatives that serve to move the industry forward…. He laid out a kaleidoscope of the future and pointed out how…the technology he and his team were creating, could guide the industry to a profitable and sustainable future. With a mind like this, it was not a surprise that Prophet elected to sponsor our Thought-Leader breakfast on Thursday morning.”

Show organisers are also delighted that California producer, breeder and exporter Sun World has also come in to back the London Produce Show & Conference and use the event as a central point of display and bring together more than 20 of its licensees. Prevor explained: “So on one day, on 5 June, 2014, any buyer in the world can walk through the exhibit hall of the London Produce Show & Conference, see the Sun World licensees from Australia, Peru, Chile, South Africa, Spain, Italy, Egypt, Israel and elsewhere and put together a year-round supply of Sun World’s unique varieties such as Scarlotta Seedless and Sable Seedless grapes.”

CH Robinson / Robinson Fresh are names that are less familiar in Europe although the logistics provider has more than 1,000 employees in Europe and was instrumental in Wal-Mart’s expansion. It has since acquired a host of fresh-produce companies including Rosemont Farms, Food Source and Timco. The company which has $13 billion in gross revenue has chosen the London Fresh Produce Show & Conference to unveil its new produce identity Robinson Fresh.

Prevor said: “[This is] a name that will tie together far flung operations and present to the world a new global identity rooted in company’s deep commitment to fresh. And what company more perfectly fits in with what is happening in the UK market than Robinson Fresh? The thirst to ‘buy direct’ is what led CH Robinson to buy producers such as Rosemont Farms. But the limitations of direct buying are also obvious. Handling procurement and logistics for product from halfway around the world is not easy…

Robinson Fresh combines direct procurement with a massive supply chain efficiency operation. We appreciate, of course, the willingness of Robinson Fresh to sponsor our attendee bags and registration. It is a significant investment and we thank them for the support.”

Don’t delay register for the London Produce Show & Conference here.


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